How To Plan A Website Design Project

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If you plan your website structure like shown above you shouldn’t have any trouble creating the navigation for your website. And the URL structure with your diagram would look something like the image below. I know that If you are a large business you’ll have more. So now that we have done the research we can go on to our main task plan a website structure.

As you define your website’s goals and analyze the competition, you may want to get input from team members and management. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. If you are tired of getting just another website, that is not working for your business, then get in touch with us. Always plan ahead and then go to create your design and how the website looks. There are many tools to do that, but most CMSes have something installed to create it.

guide on how to plan a website structure

Add a title to your to-do list using the left hand toolbar. With a clear overview of what pages need to be created and how you anticipate that visitors will want to browse through them, your designer is much better prepared. Probably not, and it has search volume and is likely to bring you the kind of traffic that is ready to buy. Clean and concise URLs have the right structure that describes what is on the page.

With the research done you know exactly what pages to create, what the website structure will look like and what content you’ll need. Well, if you plan out your website structure you also research your competitors and keywords. As with most things, the choice for the best website structure comes down to what your needs are. Answering these questions can help narrow down the best choice.

How To Plan A Website Structure To Improve Navigation And Seo

Be sure to design a balanced structure that is all-inclusive, but not overly detailed that is hard to navigate or requires too many clicks. Run an analysis of a major competitor site and go to Pages in the Organic traffic research section. Here, you can see all pages and subdomains and filter them by traffic share and number of keywords.

guide on how to plan a website structure

A main service page with different sections or paragraphs for each specific service and a call to action button that takes people to a service sub-page is a great solution. Having a main page for all of your services is a great way to help those who don’t quite know what service they want from you. Its two main service pages have sub-pages beneath them, for each of the specific services they provide.

This helps in establishing the hierarchy of information, going from generalized to more specific. In this, you have to arrange your information in a user-friendly and logical way. For this, you can create a website structure diagram on the main page that explains your topic in steps. Keeping the basic idea of your business, get yourself started researching the keywords. Start searching for the keywords about your business that brings in the traffic.

It can help to improve your user experience, your SEO, your internal linking and the simplicity of usage. The webbed structure is best suited for e-commerce websites — product pages, retail information for brick and mortar stores, and the like. The internet and its websites are an invaluable source of information shared by the world; access to them is even considered a human right by the UN. Naturally, different types of website structures can create vastly different user experiences.

Why Creating A Simple Simple Structure And Sitemap Is Not Enough?

Each element of your website structure implies a real page. By forming the structure of your website you develop the navigation and lay the foundation on which the design of your future site will be built. In a broad sense, the website structure is a treasure map in which the treasure is a product that you want to sell to a potential Customer. Optimizing a simple user route to make a purchase from your website is a priority for you and your business. UX Research and SEO tools in website structure development.

Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat. If your website is already running, analyze it from the structure perspective, find weaknesses, and start implementing changes. Don’t overlook this opportunity as it’s your chance to enhance your rankings and user experience. Submit a sitemap to Google Search Console or webmaster services of other search engines. Make sure that all important pages are open for indexing. After the launch, you can monitor user behavior with various tools.

In practice, there is often a situation when an entrepreneur neglects these simple but important rules, creating the website structure solely by intuition. Such actions often lead to wasted time and lack of results. This provokes unnecessary costs, audit and repeated development of the entire site, focusing primarily on the correct structure.

Your potential traffic can help you organize how to get ten percent of that traffic. Next, you can concentrate on what you need to convince your visitors. It’s often compared to building a house without a blueprint. The URL structure follows and is in harmony with your site hierarchy. URLs should have real words and proper keyword coverage. Your URL structure is also crucial in creating a strong site structure.

guide on how to plan a website structure

It’s because no one would like to knock together and recreate for the next few months. We could neither convince any team of contractors of the outcome as well. Most beginners presume the technical aspects of developing a website are a priority. Copy the share link from Youtube, Vimeo, Soundcloud or many other services. Drag a link card onto your board, paste your link and press enter. Next, think about the images that would suit this page.

Create Quality Content

These sitelinks are automatically generated by the Google algorithm, not by web developers or SEO professionals. Site structure includes the creation of internal links with appropriate anchor text, good title, and description for the pages. You heard the term “How to Plan/Build a House” many times, right? Yes, without a planned structure, we cannot build a good house.

  • When a visitor lands on a page, they don’t know what else there is to find on the site unless you show them.
  • The type of keyword gives us an insight into potential behaviours and where in the buying cycle the person is.
  • Unfortunately, content development is often postponed for later, giving priority to other ‘more important’ matters, such as ‘Design’ or ‘Writing code’.
  • In this case, you will have no chance to get to the top.
  • Designing User Flows is one of the tasks that needs to be taken care of in advance.
  • It’s not like you can simply throw together some HTML, use some pretty colors, slap on some eye-catching graphics, and expect customers to instantly flock to your site.

Start by adding any existing material you have—this could include client references, positioning statements or images you’ve saved as inspiration. They might guide on how to plan a website structure not make it into the final moodboard, but they’re still a great place to start. Next, it’s time to start exploring some visual directions with a moodboard.

He also likes Piña coladas and getting caught in the rain. Having a good website structure for your website is vital because it provides a better experience to all users. Information and pages are placed in a well-thought-out arrangement. Without structure, pages can be hard to locate and information that should be easy to find can be too many clicks away.

Set Goals For An Effective Sitemap Structure

Thanks to all authors for creating a page that has been read 22,191 times. When they view your website, customers should clearly understand what you want them to do, whether that’s scheduling an estimate or subscribing to an email list. Visuals can be adjusted later with CSS and advanced markup. Block out the content of your page in gray boxes, with the most important content at the top.

Guide To Build A Solid Structure

It’s crucial to set a strong foundation from the start. A clear, inspiring, and informative brief provides the structure and direction for designers to do their best work. Website Design briefs typically include information about the brand/client, goals, specific deliverables, visual references, target audience, and important dates. Before you begin choosing the fonts and images for your website, it’s crucial to make a solid plan and answer some key questions… The project plan helps your whole team understand the size and scope of your project before a single line of code is written. It ensures you and your client are on the same page through every step of the project.


First, consider the main categories of your website that will drive the most conversions and revenue for your business. For example, if you primarily sell custom apparel, you may have a main site category for sweatshirts. WebFXs proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. Lucidchart is the intelligent diagramming application that empowers teams to clarify complexity, align their insights, and build the future—faster.

Also, use Google Search Console to monitor how Googlebot sees your pages. Making your site easier to navigate, don’t forget about search crawlers. Sitemaps help them keep track of all pages that appear on your website and index them faster. Search engines can also use the sitemap as a reference when determining canonical URLs. If subcategories and filters don’t follow an efficient and logical structure, it can’t be difficult to find a particular page.

It doesn’t take much effort to get a few clicks deep, change your mind, and decide to go another direction. Calling it freeform would be a bit far but this is a more relaxed way of navigating. Webbed site structure is named after the visual it creates.

It’s your website, but users are the ones who will be spending maximum time on it. That’s why you must determine your site requirements according to users’ perspectives. Then, identify your ideal customers and note their needs, expectations, and frustrations to simplify your client’s navigational journey.

If your website has a lot of services or products to offer, you should design a system of filters and sorting options to help users find what they are looking for. The filters can differ depending on the category and should cover all possible product characteristics. Typically, contacts, a search box, a language or region switch are also included in the header. When navigating through your website, users won’t necessarily understand where they are and how they got there. Breadcrumbs will help them find the way back to any section. Not only does this element makes user lives easier but it also helps search bots to understand the site’s hierarchy.

Knowing exactly where you want to go is what helps you plan how to get there.

Prepare a detailed table that compares your competitor’s websites. This will help you see and correct the errors of some sites using the structure of others. As a result, you will receive a working database, which can be further contextually worked out to create the optimal structure of your site.

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